Adam thought he'd seen it all in 9 years of motorsport engineering
When you're working in an industry where milliseconds matter and failure isn't an option, you get pretty good at spotting suppliers who actually get it versus those who just say they do.
Adam, a Production Manager at a leading automotive tech company, had worked with dozens of manufacturers over nearly a decade. Most were decent. Some were good. Very few were memorable.
And then he walked into our Cirencester facility.
"There was an immediate understanding of the desired outcome"
What struck Adam first wasn't our machines (though our multi-axis CNC setup did get his attention). It wasn't even our capabilities list. It was something much simpler:
We listened.
When Marcus and Simon sat down with Adam for that first meeting, they didn't launch into a sales pitch. They asked questions about his challenges, his timelines, his frustrations with other suppliers.
"Most manufacturers keep their cards close to the chest, "Adam told us later. "You guys did the opposite. You shared knowledge, ideas, and solutions."
From meeting to partnership in record time
Here's where it gets interesting. After that initial conversation, Adam didn't just place a trial order. He restructured his entire approach.
Why? Because we'd shown him something he'd been looking for without realizing it: a supplier who thought like a partner.
The team meetings with our engineers weren't just about specifications and delivery dates. They were collaborative sessions where motorsport engineering met manufacturing expertise. Adam brought the performance requirements; we brought solutions that made those requirements achievable.
The detail that changed everything
But here's the moment that sealed the deal for Adam: we hand-delivered his first order.
Not because it was urgent (though it was). Not because it was valuable (though it was). But because when you're working with someone who's trusting you with mission-critical components, you make sure they arrive perfectly.
What 9 years in motorsport taught Adam about suppliers
Adam’s seen enough suppliers to know what separates the good from the great:
- They understand your industry's unique pressures
- They share knowledge instead of hoarding it
- They think beyond just making parts to making your job easier
- They follow through on every detail, no matter how small
"Broxton stands out as one of the top-tier suppliers I've encountered in my 9-year tenure," Adam told us.
The bigger picture
Adam's story isn't really about us, it's about what happens when a supplier actually becomes part of your team instead of just another vendor on your list.
Not in the Motorsport industry? See some of the other industries we work with
Ready for your own "Adam moment"?
If you're tired of suppliers who treat your critical components like just another job, let's have a conversation. Not a sales pitch, a proper discussion about what you're trying to achieve and how we might help you get there.
